The key figures
15000
visitors
17
different caterers
313
signposts and information signs
Public events
Festival: 100 years of Motorex
Bucher AG Langenthal
Long-established Langenthal-based lubricant manufacturer Motorex celebrated its 100th anniversary with a tremendous spectacle.
Young and old alike were thrilled by the varied, exuberant entertainment programme centred on the headquarters of this Swiss family-owned company. Stunt shows, concerts, street artists, children’s attractions, a fascinating tour of the company’s 100-year history and much more awaited the numerous visitors.
The broad culinary offer ranged from Swiss sausage specialities and succulent burgers to sweet pastries and Asian specialities – all courtesy of no fewer than 17 different caterers.
Motorex green was omnipresent. In addition to the wealth of signage, information boards, tents, flags, ribbons, etc., the visitors also contributed to the unique brand experience. Thousands of green Motorex hats were issued to the attendees and will long remain as a memento of a unique anniversary celebration.
Furrer Events provided support for the planning and preparation of this major event and ensured that everything ran smoothly on the day.